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Edinburgh TV festival case study

Edinburgh TV Festival

MediaGuardian Edinburgh International Television Festival (MGEITF) is a high profile annual festival that helps shape the future of the TV industry by debating key issues. Celebrities, TV executives and newcomers attend.

In 2009, a 900 strong audience was invited to the festival at the Edinburgh International Conference Centre, to vote on the Channel of the Year awards,choosing which channels and programmes are considered best on terrestrial and digital TV.

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