Opinion Leader Research

"For many people, pensions are a complicated and emotive subject, around which there are many misconceptions and misunderstandings. IML's interactive system helped Opinion Leader to impart simple and accessible information in a fun and lively way that kept participants engaged and stimulated throughout National Pensions Day. More importantly, IML's keypads ensured that every participant across the UK contributed to the day and to the debate. IML's keypads created an energetic environment and proved crucial to the effectiveness of the day".

Rachel Lopata, Research Director, Opinion Leader.