Photosound use IML's voting and messaging technology to deliver a medical training seminar with lasting impact…

 

Background

 

Pioneering healthcare communications company, Photosound, had been commissioned by a pharmaceutical giant to engage senior dermatologists in intensive training on a new drug for psoriatic arthritis.

 

Challenge

Photosound needed to deliver a large amount of complex information within a short timeframe and it was vital that participants retained all of it, as they would be training others how to prescribe the drug.

 

Solution

 

By incorporating IML’s interactive keypads and enotes laptop messaging system into the seminar, Photosound were able to energize participants by actively engaging them in training presentations.

 

Event

 

Participants used IML’s keypads to answer questions interspersed into each presentation in the plenary session. Scores were calculated instantly, enabling Photosound to monitor how much information had been absorbed. Correct answers were affirmed instantly, giving Photosound another opportunity to reinforce key facts.

 

Next, participants were sent to 'break-out’ rooms where teams of five took a "test your knowledge" quiz, answering questions using an enotes laptop. Teams discussed answers in-depth before typing their group’s conclusion into the on-screen message box. In-coming responses were received instantly and monitored closely by Photosound to ensure that participants had grasped all of the information.  

 

Scoreboards, displayed at the end of each quiz round allowed participants to benchmark their performance against others in the room. This created rife competition among dermatologists who became highly motivated to learn more in order to surpass their peers.

 

enotes booths were also placed in coffee break areas so that participants could submit anonymous questions or comments throughout the seminar.

 

Messages received from enotes booths could be quickly edited then displayed live to the audience who used IML’s keypads to vote their opinion on some of the comments sent in.

 

Allowing participants to submit anonymous messages via enotes, enabled Photosound to see completely honest feedback about the new drug. Organisers also had time to prepare their responses to questions or comments and were able to dispel any misperceptions about the drug.

 

Testimonial

 

“IML’s technology helped Photosound to motivate and engage participants undergoing systematic and serious training on a new drug. Achieving a high level of Knowledge retention was crucial to the seminar’s success and IML’s technology ensured we more than fulfilled our client’s brief.” Paula Schmidt, Photosound.

 

 

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