PeopleMeter fact sheet (236 KB)

IML PeopleMeter - IML's new moment-by-moment opinion tracker software.

To see IML's system in action, see the footage from the BBC links below:

Use IML’s PeopleMeter to rate the popularity of speakers and the effectiveness of presentations during debates, speeches, product launches, demonstrations and focus groups.

Choose from two on-screen opinion meter charts to provide real-time updates which can be shown live on-screen; the IML PeopleMeter Worm and Gauge.

The Worm

Our "Worm" chart sees the Worm move up or down as your audience react.

The Gauge

Alternatively you can show reactions in a “swing-o-meter” style gauge. See the dial move as opinions change.

                   

How IML PeopleMeter works

Audience members use IML’s interactive Communicator keypads to input their reactions to what they hear and see during presentations.

Participants simply vote their approval rating on a given scale at continuous intervals.

Votes are received instantly and the data is automatically displayed on the chosen chart to give a visual representation of audience opinions.

Use IML PeopleMeter during:

• Political debates
• Focus groups
• Advertisement trials
• Market research forums
• Product launches
• Presenter evaluations
• Product demonstrations

IML PeopleMeter will enable you to:

• Track opinions moment-by-moment
• Pin-point opinion shifts
• Gauge the popularity of presentations and speeches
• Gain valuable market research
• Measure voting trends
• Evaluate the appeal of new products
  
  

PeopleMeter Gauge in action
Ipsos MORI and the BBC recently used our PeopleMeter Gauge to gather the shifting opinions of floating voters during both Gordon Brown and David Cameron's speeches at the recent political party conferences.

Using IML’s new PeopleMeter software the panel registered their approval or disapproval for what Gordon Brown and David Cameron said using IML’s Communicator keypads.

To see how the gauge was used click on the following links from the BBC footage -

http://news.bbc.co.uk/1/hi/uk_politics/7629900.stm           http://news.bbc.co.uk/1/hi/uk_politics/7647330.stm