IML’s PeopleMeter software records moment by
moment opinion changes during debates, speeches, product launches,
demonstrations and focus groups.
Audience members simply input their approval rating on a given
scale throughout the presentations. The on-screen graphics
are updated immediately illustrating the shift in opinions based on
the responses.
IML's
Peoplemeter was used during 2010 UK leaders
debates
Key Features
- Track opinions moment-by-moment
- Pin-point opinion shifts
- Gauge immediate reactions to presentations
and debates
- Gain valuable market research
- Measure voting trends
- Evaluate the appeal of new products
CLIENT
TESTIMONIAL
"IML helped us to run live dial groups
during Cameron's and Brown's speeches at the Labour and
Conservative Party conferences. The team were very flexible and
adaptable, and worked hard to meet and deliver on our needs. The
technology (some of which they had to re-design specifically for
the project!) was a real success, and the findings were reported on
BBC News and published on the BBC website. I was hugely impressed
with how responsive the IML team were, and how smoothly they worked
with us and the client team to ensure the project was a
success.”
"When we're working with IML on an
event, the voting technology is the one thing I don't worry
about!"
Julia Clark, Head of Political
Research, Ipsos MORI Social Research
Institute